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Customer journey google analytics3/17/2024 Analyse your competition and their market positioning.Implement customer feedback channels, including actionable NPS.Run surveys/ polls to understand your customer's drivers and distractions.Set up or get into your live chat to discover objections and test counter objections.Use Google Analytics to understand behavioural patterns and areas to optimise.Record website sessions, run heat maps and track scroll depth to understand site engagement.An Interview or a workshop with your salespeople or support staff to learn the barriers and motivations of your offering.There is a range of methods that can be used to diagnose this: In other words, we want to understand where and why customers aren’t converting. By doing this, we can identify the biggest opportunities for improvement and diagnose where customers may be falling off the journey. Once we've collected the necessary data, we look at the consumers path to purchase and benchmark performance along this journey. We’re experts in all things data so, we quickly configure your Google Analytics and Tag Manager to track key events and data points. During this process we find where the gaps of missing data are. We audit your organisation's current system. Data Story helps you:Ī customer journey mapping helps us complete this diagnosis. This is why you must diagnose why customers don’t buy, and counter object. Understanding why people are not converting goes beyond great design or conversion tactics. It’s inefficient to invest in driving traffic to a website that is not being optimised. Data Story guides’s organisations to digital success through better data and research. Every customer must first discover your business, consider whether you’re the right fit & convert. You want to measure, understand and convert more customers, but digital is a minefield of wasted spend and black boxes. A framework for honing your marketing efforts.
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